Packaging design
Energy Drink
Montage is a common image task in the industry. I had to launch a new product in a new package. I had to create both the package design and present it on an image. The customer wanted three designs for three different cans. The basic flavours were already decided. So think about the designs in a series. But the name and orientation of the product was given: A classic energy drink flavour, a sugar free version and a flavoured version where I went more bold with the colour scheme.
Energy Drink
The age group for this product is 18-25 years old that want a can which they are not embarrassed to serve at parties. Therefore I have designed this energy drink to feel light and bubbly. The design is clean but still playful with the bubbles. The logo is a bit wavy to create a feeling of movement in it. At the bottom of the can there is a text that says "bottoms up" to create a party feeling. An alcohol free drink for the moments you want the right energy to hangout with friends.
Stylesheet
Orange
#EA5635
Yellow
#DCDC00
Silver
#BFC0BF
Black
#000000
Vit
#FFFFFF
Blue white
#FFFFFF
Energy Drink
I started by creating the label in Illustrator. Then moved on to create the bottom of the can. After that I fixed my labels on cans in Dimensions and lightened my scene. Finally, I rendered my images.
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